A new look into Daylesford and Macedon Ranges mineral springs aims to build tourism in the region.
The state government announced $240,000 for the Mineral Springs Feasibility, Business Case and Master Plan Project..
Macedon MP Mary-Anne Thomas said the project will map out a future for growth and infrastructure improvements for the region’s mineral springs.
“We’re investing in the unique mineral springs of Daylesford and the Macedon Ranges to help grow the tourism industry even further because more visitors mean more jobs and that’s important for the region,” she said.
Much of the tourism infrastructure supporting mineral springs in the region is in need of improvement and could see an increased number of visitors if it were upgraded.
The project will assess options for developing mineral springs tourism experiences, identify key visitor sites and provide a master plan, reference designs and implementation framework for the delivery of the recommended improvements.
Daylesford Macedon Ranges Tourism general manager Judith Isherwood said potential visitors to the region were interested in mineral springs.
“But many visitors who come find the experience doesn’t meet their expectation,” she said.
Many visitors who come to the mineral springs find their experience doesn't meet their expectation.Judith Isherwood, Daylesford and Macedon Ranges Tourism general manager
Mineral springs can be difficult to find and some pumps may not be in operation.
Ms Thomas said the investment was to increase tourism to Australia’s leading spa and wellness destination.
“The Daylesford and Macedon Ranges region is a beautiful part of the state and we are proud to promote it as one of regional Victoria’s great tourist destinations,” she said.
The visitor economy contributes $11.5 billion to Victoria’s regional economy and generates 114,400 jobs annually.