GOT a favourite movie you're dying to show off?
Subscribe now for unlimited access.
$0/
(min cost $0)
or signup to continue reading
Now is the time to speak up, with Daylesford Cinema offering showings of independent movies otherwise unseen.
The initiative is all thanks to a new crowd-funding website, designed to fill cinemas during quiet trading times and promote independent movies.
Audiences will be able to request and promote cinema screenings of films they want to see, thanks to TUGG.
Daylesford Cinema will take part in hosting one-off screenings, by selling tickets to the screening via their own social media networks.
Acting president Gina Lyons said once the cinema has sold 50 tickets, the movie will go ahead.
"Overall, I think it will make the cinema more accessible to the community which is one of our core aims," she said.
If the tickets aren't sold, people get their money back. The person hosting the screening also gets to keep 5 per cent of the box office.
TUGG's David Doepel said Australian movies grossed only 2.43 per cent of the total box office in 2014.
Collectively the top 10 Australia movies brought in just $26.1 million last year, a market share that has been shrinking since 2009.
TUGG hopes to change that.
“This won’t cannibalize patronage from Hollywood blockbusters, it will actually grow the market by attracting movie goers to quieter times of the week and different kinds of films."
The initiative will be rolled out in coming months. More details will be provided in The Advocate when available; go to www.tugg.com for more information.