Telstra takes on rivals with Discovery Store model

By Carolyn Cummins
Updated October 21 2014 - 2:08am, first published 1:28am
Aiming high: the 400 George Street premises will also house Telstra's Sydney HQ.  Photo: Ben Rushton
Aiming high: the 400 George Street premises will also house Telstra's Sydney HQ. Photo: Ben Rushton
Apple of his eye: "We wanted to envelop people in a digitally intimate environment," says Telstra CEO David Thodey of the company's newly opened Discovery Store in Sydney. Photo: Ben Rushton
Apple of his eye: "We wanted to envelop people in a digitally intimate environment," says Telstra CEO David Thodey of the company's newly opened Discovery Store in Sydney. Photo: Ben Rushton
Apple of his eye: "We wanted to envelop people in a digitally intimate environment," says Telstra CEO David Thodey of the company's newly opened Discovery Store in Sydney. Photo: Ben Rushton
Apple of his eye: "We wanted to envelop people in a digitally intimate environment," says Telstra CEO David Thodey of the company's newly opened Discovery Store in Sydney. Photo: Ben Rushton
Aiming high: the 400 George Street premises will also house Telstra's Sydney HQ.  Photo: Ben Rushton
Aiming high: the 400 George Street premises will also house Telstra's Sydney HQ. Photo: Ben Rushton
Apple of his eye: "We wanted to envelop people in a digitally intimate environment," says Telstra CEO David Thodey of the company's newly opened Discovery Store in Sydney. Photo: Ben Rushton
Apple of his eye: "We wanted to envelop people in a digitally intimate environment," says Telstra CEO David Thodey of the company's newly opened Discovery Store in Sydney. Photo: Ben Rushton
Aiming high: the 400 George Street premises will also house Telstra's Sydney HQ.  Photo: Ben Rushton
Aiming high: the 400 George Street premises will also house Telstra's Sydney HQ. Photo: Ben Rushton
Apple of his eye: "We wanted to envelop people in a digitally intimate environment," says Telstra CEO David Thodey of the company's newly opened Discovery Store in Sydney. Photo: Ben Rushton
Apple of his eye: "We wanted to envelop people in a digitally intimate environment," says Telstra CEO David Thodey of the company's newly opened Discovery Store in Sydney. Photo: Ben Rushton

Telstra has opened a $112 million technology hub in the heart of Sydney's CBD and has plans to open more such stores throughout Australia to capitalise on rapid growth in the digital services market.

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