DAYLESFORD Football Club will enforce a "no dickheads" policy - with a new president prepared to take no prisoners.
International sports journalist John Thirsk, who moved from Sydney to Muskvale in October, took up the top job just four days after arriving in the shire.
Thirsk, who grew up in Victoria and trained with Melbourne Football Club in the 1960s, said a long-term friendship with Herald Sun sports writer and Daylesford resident, Leo Schlink, had led him to the region and the Daylesford Football Club.
"Players need to know that if they cross the line, they pay the fine," he said.
"Our new culture will be that anybody in trouble with the law will front the committee and either be heavily fined or face match suspensions," he said.
"Players need to know that if they cross the line, they pay the fine.
"And I have already spoken to the local police who are absolutely delighted."
Thirsk, who has covered 24 Wimbledons, five Olympic Games and even wrote a column for tennis legend John Newcombe for 12 years, said his aim was to "raise the bar and create a new level of professionalism".
"We want to create an extremely strong bond between the netball girls and the football club," he said.
"We want players to be proud of representing the sport and the township of Daylesford.
"We also want to be known as a family club - somewhere people will be proud to send their juniors."
Thirsk said emphasis would be placed on creating a team ethos built on loyalty, honesty and enthusiasm.
"If players don't want to be part of the team, and I am dead-set against cliques, then they can go and play somewhere else," he said.
Thirsk said he believed most people would look on his arrival as "a breath of fresh air".
"I have a background in people skills, and sport - but I also ask no favours and will take no prisoners," he said.
"I also love a challenge."