The Daylesford District Business Group has seized on the council's recent decision to develop a Daylesford Parking Plan in conjunction with an updated Vincent St streetscape Plan.

The DDBG executives say Daylesford's streetscape is long overdue for a face lift to include more parking and greenery.

Co-owner of Armley Park accommodation at Glenlyon Robyne Head said Daylesford was currently the first choice for many tourists visiting the region, but with increasing competition from Kyneton's Piper St and Woodend, it would be a mistake to become complacent.

"People have the option they can go to Kyneton or Woodend if they can't get a park," she said.

"It's not just the visitors.

"As a local it's very difficult to park on a Thursday, Friday, Saturday and Sunday."

DDBG secretary David Stagg said additional parking should be secured as soon as possible.

This could be achieved by the acquisition of land in Duke St and the creation of "walk through" access to Vincent St, similar to that provided by the Rex.

"All Daylesford residents will have observed over the last decade how it has become more and more difficult to obtain a parking spot in Vincent St," Mr Stagg said.

He said beautification works of the streetscape were also overdue.

"It hasn't moved with the times," he said. "It could be made to look softer with vegetation. "If we don't do some planning now, it will impact us in the next 10 years." The DDBG executive is hoping to have discussions with councillors and council officers on the the issue in coming weeks.