Spokesman Peter Fitzgerald said the initiative was aimed at forming strong links between businesses and business groups across the shire.

"Jim Walsh from the Forest Resort will give us an insight into what has gone into pulling this multi-million dollar, golfing, residential, conference and holiday development together," he said.

"Douglas Hunt from Hepburn Shire will be talking about the region's economic development plans, Marg Giles will speak about the Creswick Arts Trail and Tess Brady will talk about Clunes and its success with its Booktown program."

Mr Fitzgerald said the meeting would also include an update on developments in Trentham.

"This should be a very interesting morning that needs to be in the diaries of all people serious about running a business in Hepburn Shire.

"This breakfast will be the first step in understanding the various needs and issues relating to running and promoting successful businesses within this large and diverse shire."

Cost is $25 for members of invited groups or $30 for non-members.

Bookings are essential by August 11. Email bookings to secrets@knowersark.com.au or phone 0407 680 511.